COOKIE POLICY

What are Cookies?
Cookies are small text files that websites you visit send to your device (computer, tablet, smartphone, notebook) and are stored there. They are then re-transmitted to the same websites during your next visit. They are used for various purposes, including performing computer authentications, monitoring sessions, and storing information about websites. Through cookies, it is also possible to monitor browsing, collect data on preferences, tastes, habits, and personal choices, which can enable the reconstruction of detailed consumer profiles.

How to Disable Cookies in Your Browser?
By modifying your browser's configuration, you can choose to disable the installation of all or only some cookies, according to your preferences or needs. Each browser has its own procedure for this purpose. Therefore, users are encouraged to consult the help guide of the browser they are using or to visit specially prepared websites to facilitate this operation, such as https://cookiepedia.co.uk/how-to-manage-cookies and https://www.aboutcookies.org/.

How to Change Preferences for Targeted Advertising?
Many advertising companies allow you to stop the collection of data on your preferences and habits so that you no longer receive targeted advertising. By visiting https://www.youronlinechoices.eu/ and https://www.networkadvertising.org/choices/, you can express your preferences regarding advertising provided by participating companies (however, this does not prevent the installation of cookies).

Specifically, you can manage cookies through the browser you use for navigation by accessing the specific page:

What are Technical Cookies?
Technical cookies are those that are necessary to provide a service requested by the user. They are installed directly by our website with the purpose of facilitating navigation and the use of offered services, and for saving preferences, thereby personalizing navigation, the interface, language, etc. The installation of these cookies does not require the data subject's consent as they are not used for any purposes other than those described above.

What are Third-Party Cookies?
While browsing our website, you may also receive cookies on your device that are sent from different websites or web servers (so-called third-party cookies). These may host elements such as images, maps, or specific links to pages on other domains. Third-party cookies are therefore those installed by visiting our site but for purposes and processing methods different from those indicated in this cookie policy, and which utilize IT systems over which the current site owner has no direct control.

What are Analytics Cookies?
Analytics cookies, whether first-party or third-party, are used to monitor the use of the site by users, the methods and frequency of visits to the same site, and are sometimes also referred to as statistical cookies given their specific analysis and monitoring function. These can be equated to technical cookies when (i) they produce aggregated statistics relating to a single site or a single mobile application, (ii) they mask, for third-party ones, the fourth component of the IP address, or (iii) third parties refrain from combining analytics cookies with other processing or transmitting them to third parties. When analytics cookies are equated to technical cookies, as with the latter, consent is not required, whereas if they are to be considered profiling cookies, then specific consent from the user will be necessary.

What are Profiling Cookies?
These are cookies used to track specific actions or recurring behavioral patterns in the use of offered features (patterns) back to identified or identifiable subjects. The goal is to place different profiles into homogeneous clusters of varying sizes, in order to send targeted advertising messages that are aligned with the preferences expressed by the user during online navigation.

What Cookies Are Used on Our Website?
Our website uses technical cookies and third-party cookies, including analytical and profiling cookies.

Cookie name: cookie_consent_status
Category: Technical
Purpose: Stores the user’s cookie consent preferences
Provider: Le Graal
Duration: 6 months
Type: First party

Cookie name: _gtm
Category: Technical
Purpose: Manages the loading of third-party scripts through Google Tag Manager
Provider: Google
Duration: Session
Type: Third party

Cookie name: _ga
Category: Analytics
Purpose: Distinguishes users and generates anonymous statistical data on website usage
Provider: Google Analytics
Duration: 2 years
Type: Third party

Cookie name: ga*
Category: Analytics
Purpose: Stores session state and analytics data
Provider: Google Analytics
Duration: 2 years
Type: Third party

Cookie name: _gcl_au
Category: Marketing
Purpose: Used by Google Ads for conversion tracking and ad performance measurement
Provider: Google
Duration: 3 months
Type: Third party

Cookie name: _fbp
Category: Marketing
Purpose: Used by Meta to deliver and measure advertising campaigns
Provider: Meta Platforms Inc.
Duration: 3 months
Type: Third party

Cookie name: fr
Category: Marketing
Purpose: Delivers targeted advertising and measures ad effectiveness
Provider: Meta Platforms Inc.
Duration: 3 months
Type: Third party

Cookie name: sfmc_session
Category: Marketing
Purpose: Tracks user interactions with Salesforce Marketing Cloud forms and campaigns
Provider: Salesforce
Duration: Session
Type: Third party

Cookie name: sfmc_id
Category: Marketing
Purpose: Identifies returning users for marketing automation and CRM attribution
Provider: Salesforce
Duration: 1 year
Type: Third party